When the brand "Kangxiye" was first named, the core element was extracted from the word "kang" of Xuankang Group, which carries the company's persistent pursuit of health and quality. At the beginning of brand construction, it was decided to use the word "kang" as the cornerstone to create a unique and popular brand; at the same time, in order to stand out from many brands, facilitate consumer recognition and memory, and then achieve rapid dissemination and wide promotion, the name of the famous Emperor Kangxi in Chinese history was cleverly borrowed, and the homophonic "Kangxiye" was named. During the reign of Emperor Kangxi, he was outstanding in civil and military affairs. His era symbolized prosperity and majesty, and had a profound cultural heritage. It also accurately fits the company's high-end brand image of "Kangxiye".
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IP is based on actual business operations, takes sweet potatoes as the background prototype, anthropomorphizes sweet potatoes, combines the characteristics of sweet potatoes, and creates the sweet potato IP Kang Kang
Healthy, lively and green, symbolizing Kangxiye brand's original entrepreneurial intention of making only pure sweet potato products and its open and positive market attitude.
Kang Xiye only makes pure sweet potato vermicelli.
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